CRM system is used for customer relationship management. It contains set of tools that improve cooperation with customers and potential customers.
CRM allows to many things, e.g. assigning employees to customers or keeping records of conversation with customers. The aim of CRM system is to facilitate improvement of cooperation with customer and also to facilitate acquiring new customers.
CRM system allows to plan activities related to cooperation with customers. It helps to collect data, manage meeting evectively and respond to reported problems.
CRM can be combined with other modules for greater improvement and in order to expand the possibilities of establishing cooperation